Product Marketing Expert

İşin təsviri

Key Responsibilities:

• Develop and execute comprehensive product marketing strategies from A to Z to drive product awareness, adoption, and growth.
• Conduct market research to understand customer needs, market trends, and competitive landscape.
• Create and manage go-to-market plans for new product launches, including positioning, messaging, and promotion.
• Collaborate with product owners to ensure marketing efforts align with product development and roadmap.
• Craft compelling marketing materials such as product brochures, presentations, case studies, and whitepapers.
• Work closely with the sales team to develop sales enablement tools and training materials.
• Plan and execute marketing campaigns across various channels including digital, social media, email, and events.
• Analyze campaign performance and use data-driven insights to optimize marketing strategies.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
• Stay up-to-date with the latest marketing trends, tools, and best practices.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing
• Proven track record of developing and executing successful product marketing strategies.
• Strong understanding of market research, customer segmentation, and competitive analysis.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation tools and CRM software.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Creative thinker with a passion for innovation and continuous improvement.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.

İşəgötürənin reytinqi

PASHA Insurance tərəfindən digər vakansiyalar

• Korporativ satış yenilənmələri şöbəsinin rəhbəri/ Head of Corporate Sales Renewals Division
• Lean biznes analitik
• Anderraytinq üzrə assistent
• Təkrarsığorta üzrə mütəxəssis/kiçik mütəxəssis/assistent
• Technical Product Owner